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Why employees are your best brand advocates

5 reasons to invest in those on the inside.

&Open4 min2022-02-22

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Why employees are your best brand advocates

Recent trends suggest people are more likely to turn down high-paying salaries for more fulfilling roles at companies that prioritise employee happiness. One of our core values is to put forth joy and optimism where possible — and for good reason. We’d like to make a case for how happiness starts from within. Cultivating internal brand advocates first, one smile at a time, allows your business to reap the benefits not only now but far into the future.

All too often, employees feel undervalued. It’s natural for companies to focus on upholding consumer satisfaction and desires. They do, in fact, play a critical part in keeping the entire operation afloat. But so do employees. They’re the ones enduring the heavy-lifting, making the magic happen day in, day out.

From past gifting campaigns, we’ve learned that taking care of employees is just as — if not more — important than taking care of your customers.

What do we mean by taking care of employees? There isn’t a perfect answer. But one we’ve found that works almost all of the time: facilitating small (or big) moments of joy in their day, week, month or year, using intentionality as the world’s greatest tool. We know that not all jobs are necessarily fun or enjoyable. The key to finding joy even amidst the mundane is by placing employee happiness, sanity and general retention before company success.

Here are 5 reasons why they have the potential to be your best brand advocates.

Caring for the company...

When it comes to company success, happy employees care a whole lot more. Research by Oxford University’s SAÏD Business School shows that “happier workers are 13% more productive at work.”

How do you make people happy at work? By ensuring they feel valued, showing appreciation often and sharing your gratitude for the small things as well as the big. A simple “thank you” goes a long way. And a gift — even further.

By building meaningful connections with your employees, you’ll help create a better understanding of the bigger brand picture. They’ll feel empowered to proactively contribute to projects and conversations.

In short: If your employees don’t care about the company, it isn’t guaranteed that anyone else will either.

Inspires creativity...

Three (of many) positive things that stem from having a happier headspace at work include: thinking outside the box, taking calculated risks (the good kind) and discovering opportunities for disruptive development.

Create an environment that encourages your employees to value differing perspectives and considered approaches and it might just change your business for the better. The greater the employee-company connection, the more innovative the solutions for success.

Leads to loyalty…

Not only does being happy affect efficiency and sharper creativity skills, but it is also one of the main reasons why employees are willing to stick around. To quote Tom Rath and Donald Clifton's How Full is Your Bucket? Positive Strategies for Work and Life, “The number-one reason most Americans leave their jobs is that they don’t feel appreciated. In fact, 65% of people surveyed said they got no recognition for good work last year.” Happy employees are more loyal, resilient and likely to stay for the long haul.

Establishing a great workplace culture and fostering meaningful relationships between current team members is also a good way to tap into untouched talent. Good things happen when you surround yourselves with good people. And happiness, when fostered, will spread.

Creates a cycle of smiles…

Happy employees? Happy customers.

Five-star Customer Service teams start with great first impressions. And great impressions are built on physical smiles and positive mindsets. Make customer-employee interactions a) more positive and b) more memorable by investing in your employees’ happiness. Positive workplace culture supports a healthy working environment that ensures your customers will be taken care of. Every. Single. Time. And guess what — satisfied customers will become repeat customers. It’s a win, win, smiles-all-round kind of situation.

Results in success.

What does all of the above lead to? Increased revenue. Loyal customers. And a company equipped for longevity. Employees who genuinely enjoy their work are more productive, motivated and successful. And because internal state of affairs naturally affect external ones, the sentiments of your employees will slowly bleed into how your company is perceived by the public.

The success of your company starts from within. Focus on your employees, AKA your built-in brand advocates — the true protagonists of your brand’s position and purpose. What motivates them? What are their goals? What makes them smile? Prioritise those things, and you’ll notice their happiness is, in turn, driving the business forward more effectively than before.

Ready to show employees they matter and spread some much-needed joy? Let us help you send them a really thoughtful gift, one that communicates just how much they mean to the company’s achievements. And don’t worry, our team loves to handle the hard stuff, like gift design/selection, logistics coordination and global shipping.

Time to build better brand advocates, starting from within. Ready to send some gifts?

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