Allow your gift recipients the option to make a donation and forgo getting something IRL.
The truth is, most people have pleasant experiences unboxing physical &Open gifts. But, if given the choice between a physical object and the dollar amount of that object donated to their charity of choice, some will choose the latter. Gifting isn’t a one-size-fits-all kind of thing. Which is why we introduced cause gifting into our product offering about a year ago, allowing gift recipients the option to make a donation and forgo getting something IRL.
H. Jackson Brown Jr.
Cause gifts are made possible through partnerships with organizations we very much believe are changing the world. Every single one of them is special, donating proceeds back to causes that align with our own values and core beliefs. Here are a few of our favorites.
Founded by lawyer and best-selling author, Bryan Stevenson, EJI not only provides free legal assistance for the wrongfully and illegally imprisoned, but publishes regular reports and research materials to better equip policy makers in criminal justice reform. Proceeds are allocated across program initiatives listed above as well as publicly educating on past racial injustices (i.e. supporting the construction of The Legacy Museum in Montgomery, Alabama).
Whether it’s providing general healthcare, vaccines, HIV treatment, health education, sanitation, food or safe drinking water, Unicef fiercely protects the lives of children specifically living in poverty and violence. Proceeds go directly to delivering nutrition, water and medical supplies to kids in need.
Gifting a group of people who would appreciate something a little off-beat but extremely considerate? Choose cause gifting, and donate to one (or multiple) of the above charities and organizations on their behalf. All it takes is a little audience awareness and a platform that powers impact.