&Open Jul 16, 2019
The history of corporate gifting begins and ends with a need. Namely, the need to connect with customers.
Through tangible keepsakes, companies can delight their consumers in unexpected ways. They can show a longtime evangelist they remembered her birthday; thank a repeat visitor for returning to their hotel this year; or send congratulations or condolences for a life-time event.
When the gift appears on someone’s doorstep, it appears easy. But corporate gifting is sensitive, laborious and extremely time consuming. Consider it: behind every gift, there is someone tracking it down, hurrying to the post, ensuring it arrives in pristine condition. Then there are a million conversations and logistics to consider: Is there international delivery or a local courier partner? Are there customs regulations? Could the gift be detained?
And that’s only a sampling of the hassles. Consider everything else that could go wrong!
When done right, a tangible gift remains an inventive consumer touchpoint. It creates social engagement that creates a deeper understanding of the brand. It conveys both the company’s ethos and shows how the company cares about their customers. Most importantly, a good gift can build long-lasting and loyal customer relationships, creating an emotional connection that can provide a significantly higher return on investment.
Most importantly, a good gift can build long-lasting and loyal customer relationships, creating an emotional connection that can provide a significantly higher return on investment.
Sending thoughtful gifts at scale is our speciality at &Open.
Our tech platform allows employees to send gifts around the world in under two minutes. They simply log into the account and press send while we handle all the logistics — like shipping, gift sourcing and more — so your gifts can create delightful experiences with minimal fuss. Easy!