Planet first, people always

Our approach to sustainable gifting. In short: Gift less, but better. Leave a large impact, but a small footprint.

Responsible gifting header
Sustainability Platform

A platform that fuels responsible gifting

In an industry rife with waste, we’re showing that gifting doesn't have to be wasteful. We envision a world where businesses prioritize the well-being of our planet and its inhabitants in every decision they make. That's the world we're actively building at &Open.

Our platform gives you the power not to get a gift. And if you do choose to accept your gift, you do so knowing that it’s been sourced from suppliers that meet the highest levels of responsibility. and robust gifting data.

Caring Bear

Our responsibility promises and goals

In 2021, we established three fundamental pillars to guide our social and environmental responsibility as well as three concrete objectives to accomplish by the end of 2023. Each commitment shows a distinct aspect of our focus to revolutionize the industry, and each objective is a direct outcome of upholding that corresponding commitment — we prioritize the planet first and people always.

Read our impact report

Gift considerately — to source and design ​sustainable, long-lasting gifts

How: By meticulously selecting responsible gifts and suppliers, ensuring the gifts we choose score highly on various responsibility attributes, (i.e. recyclability, sustainable material use, support of social or environmental initiatives).

Our goal: 70% of the gifts in our gifting portfolio contain at least one or more responsibility attribute — and by the end of 2023, we aim to have 50% of our suppliers fully assessed for social and environmental performance.

Tread lightly — to ship our gifts with ​planet-friendly processes and materials

How: By working closely with our logistical partners and using responsible shipping and packing methods, ensuring efficient planning and offsetting our impact whenever possible.

Our goal: 693 tonnes total emissions in 2023 — starting our net zero journey, we are working towards 10% less emissions in 2023. We’re implementing reduction actions and offsetting our remaining emissions, as well as encouraging all of our clients to avail of carbon-neutral shipping and sustainable packaging.

Inspire with impact — to encourage positive social and environmental impact through gifting

How: By using gifting campaigns that give back and raise awareness around societal issues, such as providing donations or educational tools to help recipients learn and grow. Also, through gifts such as carbon offsets, tree cultivation, mindfulness programs, and more.

Our goal: 10% or more of our clients gifting campaigns aim to support social and environmental initiatives through gift offerings like carbon offsets, tree planting, meditation apps and more by the end of 2023.

Our approach to more responsible gifting

Our dedication to responsible gifting practices tackles the underlying problem associated with gift giving, where the anticipation of the ongoing usefulness of a gift can remain unfulfilled, resulting in an unsustainable cycle.

Sustainable gift idea: woolen socks

Thorough sourcing processes

We take great care and attention in selecting our gifts. Our meticulous and considered sourcing process ensures that each gift is thoughtfully sourced with both people and the planet in mind.

Sustainable gift idea: organic cotton sweatshirt

Diversity in suppliers

Secondly, we want to work with diverse suppliers and give our gifting partners the accolades they rightly deserve. At &Open, we aim to increasingly work with and source from smaller brands and diverse business owners.

Sustainable gift idea: white tulips locally sourced

Keeping it local

We prioritize locally-sourced gifts, as local shops generate less than half the carbon emissions of deliveries from large online retailers. Our network of local vendors keeps growing, especially with the launch of &Open On-Demand and with our focus on sourcing gifts closer to our warehousing locations.

Sustainable gift idea: platform imagery offering a choice

The element of choice

Additionally, we prioritize the element of choice for gift recipients. They can choose whether to receive a physical gift or donate to a charity or carbon removal project around the world, thereby reducing overconsumption and minimizing environmental impact.

Our latest sustainability updates

BLOG9 min

&Open’s Environmental Impact Report and sustainable gifting roadmap: From seed to success

Discover our commitment to responsible practices and a greener future.

Meet our gifting partners

We believe that our gifting partners make all the difference when it comes to our clients and our platform. The materials, manufacturing methods, and suppliers come together to create the memorable story that our clients’ gifting campaigns tell.

Sustainable gift idea: Everybody.World


Everybody.World’s gender-neutral basics made with 100% recycled cotton reflect the brand’s commitment to responsible products. From sourcing to sewing they reduce their environmental impact by eliminating the use of synthetic dyes and chemicals. With a traceable and transparent supply chain, they ensure all partner factories pay fair wages and support garment workers.

Sustainable gift idea: Aesop


Aesop has set the standard for the skincare industry. Their products are cruelty-free and vegan-friendly, using carefully sourced ingredients that are never derived from animals. Their goal has always been to give back more than they take, whether by ensuring all packaging is recycled, recyclable and minimal, or partnering with charities through the Aesop Foundation.

Sustainable gift idea: Ocean Bottle

Ocean Bottle

United by a love for the ocean, the people at Ocean Bottle are dedicated to reducing waste and promoting a sustainable way of life through the products they create and the initiatives they champion around the world. Their signature bottle is designed to last a lifetime and is made from recycled materials that help prevent harmful waste from entering marine environments.

Sustainable gift idea: Candlessentials


Tashah Johnson created her line of small-batch coconut wax candles with nature as her inspiration. Each candle is hand-poured in LA without the use of animal products or additives. Candlessentials makes every effort to create products that give back at every step, including signature plantable packaging studded with seeds that will grow into beautiful wildflowers.

Sustainable gift idea: RE-WRAP


As a social enterprise, RE-WRAP’s core purpose is to create organic, handcrafted textile products that have a positive impact on people and the environment. They prioritize innovation and care in their production process and maintain a transparent supply chain. With a women-led production out of India, they are committed to fair trade regulations and making a difference.

What our team thinks

I want &Open to be the go-to for organizations and people who care about the environment, but also care about each other. Maybe they want to reward or recognize someone’s work, or just celebrate a milestone with a carefully-sourced gift that resonates with their core values.
Mark Legge, Co-Founder
&Open Logo
Our strategy aims to reduce waste levels, lower CO2 emissions, and avoid unnecessary consumption. We believe that our team can make a difference, and as we continuously improve our gift offerings, we are highly conscious of how we source our gifts.
Alison Poland, Head of Trade Buying and Merchandising
&Open Logo
We must be conscious of our impact on the environment, as every object on this planet has a beginning and an end. For us, it is imperative that we carefully consider the gifts we source and how we ship them, prioritizing environmentally friendly options.
Tomas O’Donovan, Logistics Lead
&Open Logo
Since our launch in 2017, our platform has focused on making gifting meaningful and impactful. Ensuring that our products and operations are responsible and increasingly sustainable is a big part of this.
Jonathan Legge, Co-Founder & CEO
&Open Logo
CTA illustration

Experience how responsible gifting works first-hand

We’d love to talk about how gifting can contribute to your sustainability goals, as well as your business goals. And we would like to give you a gift in return for your time!

Book a call

The world’s first happiness platform, bringing you the world’s happiest newsletters.

Want to receive the latest &Open updates, news and occasional gift?
You can unsubscribe at any time.