BLOG20 min
&Open Fireside: The token effect
How OpenAI energized millions with one beautifully crafted gift.
&Open20 min2026-01-27
Deep dive into our categories
After the huge online (and offline) interest generated by OpenAI's Token Award last year, we sat down with Edwin Wee Arbus, the driving force behind the project.
Dive into our conversation below to learn:
- How and why OpenAI created their token award, and what contributed to its success.
- Tips for companies looking to create awards and gifts for their customer base and community.
- Gifting trends Edwin and Jonathan expect to see moving forward.
Discover behind-the-scenes stories and practical tips for creating an attention-grabbing gifting moment that really resonates with your audience.
Interested in taking your community gifting to new heights? Drop us a line to find out how we can help.
Fill out the form to book a call and a member of our team will be in touch with you shortly:
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