Brief basics: Your guide to a great gifting brief

We want to understand the moment you're building and who it's going to. Start there, and the more you share, the closer our first ideas will land.

A brief breaks into four key pillars, each just a few short questions:

First, the big picture: what you're doing, who it's for, and what you're hoping it'll do. A customer thank-you? Event gifting? A welcome for new hires, a product launch, something for the holidays? Tell us who's receiving it and how you want them to feel when they open it. And tell us what a win looks like to you, whether that's meetings booked, more people at your event, or just a team that feels genuinely looked after.

Don't worry about making it sound polished. A few honest lines about what you're after beat a page of specs every time.

Then, how you want your brand to come through. Send over anything you've got: guidelines, colours, a few references, plus any messages or themes the gift should carry. And let us know how loud you want your logo to be, from nowhere on it at all, to a quiet touch, to front and centre.

More branding isn't always better; sometimes the most on-brand thing is a gift so good it doesn't need a logo. Just point us in the right direction.

This is where ideas turn into an actual plan: budget, numbers, timing, and where everyone is. Roughly how many people are you gifting? What's your budget per gift and overall? Any dates you're working towards? If your recipients are spread across countries, tell us where, because it changes what we can send.

Worth flagging early: shipping globally rules a few things out. Perishables, cosmetics, electronics, anything wooden, wool, or animal- or soil-based rarely make it across borders. If that's you, we'll steer you towards gifts that travel.

Optional, this one, and it's for when the unboxing is part of the point. Picturing custom boxes, a kit, a proper hero moment when they open it? Tell us what's in your head.

One heads-up: custom packaging and assembly happen at our warehouse, usually from around 500 gifts, with a two-week window and a small per-gift cost. Flag it early and we'll build the timeline around it.

And that's it. Fill in what's relevant, skip what isn't, and go into detail where it counts, because everything you share shapes the ideas we bring back. Stuck on anything? Your account manager is always happy to talk it through.