Creating a gift campaign

The holiday season is a particularly busy time for gifting, so don’t fall into the trap of using generic messaging. Whether you’re recognizing VIP customers or restarting conversations that may have stalled, make sure your message stands out.

We’ve got three top tips for impactful gifting, so take a look at our step-by-step guide below.

The best way to stand out and gauge the success of your campaign is by knowing who you’re speaking to and why. Give your gifts some context, think about the reason you are gifting and what will resonate with your specific audience.

For example, if you want to build anticipation and excitement for a product launch in the new year, you could build your campaign around the idea of counting down to the big day, or give gifts that align with themes of building or growth.

Once you’ve settled on your approach, browse our Gift Catalog or head to our holiday gift guide for recommendations on the best gifts to support it — for this example, let’s go with an hourglass from Intelligent Change to represent the big countdown.

Add the gift to your cart, then hit “Create a campaign” — you’ll be able to give it a name and add recipients, and you can even sync contacts with your HR or CRM tools to make the process even quicker. Then, save it to your homepage for easy access.

When you’re ready to send out your gifts, you can give your campaign a customized recipient experience by assigning it a specific theme, which you can create using our branding tool in your Themes section.

You can use color, copy and even personal video messaging to make sure your message and brand are front and center every step of the way — we particularly love messaging that hints at the gift or gifts to come.

If you’re wondering how &Open customers have used the power of campaigns to stand out from the crowd in busy gifting periods, you can take a look at what Intercom, Airbnb and Etsy have done — or drop us a line to find out more.