Why employees are your best brand advocates

For so long, the focus has been on maintaining customer satisfaction. But in the last 10 years, organizations are beginning to realize that without a motivated team holding the entire operation together, there may no longer be customers to satisfy...

So, how do you prioritize employee happiness? There isn’t a perfect answer. But one we’ve found that works almost all of the time: facilitating small (or big) moments of joy in their day, week, month or year, using intentionality as the world’s greatest tool. AKA sending good gifts at the right times.

Happiness turns into loyalty, and loyalty turns into retention. See below for a closer look at how employees — when cared for correctly — gradually grow into some of your best brand advocates.

When it comes to company success, happy employees care a whole lot more. Research by Oxford University’s SAID Business School shows that “happier workers are 13% more productive at work.”

How do you make people happy at work? By ensuring they feel valued, showing appreciation often and sharing your gratitude for the small things as well as the big. A simple “thank you” goes a long way. And a gift — even further.

By building meaningful connections with your employees, you’ll help create a better understanding of the bigger brand picture. They’ll feel empowered to proactively contribute to projects and conversations.

In short: If your employees don’t care about the company, it isn’t guaranteed that anyone else will either.

Three (of many) positive things that stem from having a happier headspace at work include: thinking outside the box, taking calculated risks (the good kind) and discovering opportunities for disruptive development.

Create an environment that encourages your employees to value differing perspectives and considered approaches and it might just change your business for the better. The greater the employee-company connection, the more innovative the solutions for success.

Not only does being happy affect efficiency and sharper creativity skills, but it's also one of the main reasons why employees are willing to stick around. To quote Tom Rath and Donald Clifton's How Full is Your Bucket? Positive Strategies for Work and Life, “The number-one reason most Americans leave their jobs is that they don’t feel appreciated. In fact, 65% of people surveyed said they got no recognition for good work last year.” Happy employees are more loyal, resilient and likely to stay for the long haul.

Establishing a great workplace culture and fostering meaningful relationships between current team members is also a good way to tap into untouched talent. Good things happen when you surround yourself with good people. And happiness, when fostered, will spread.

Happy employees? Happy customers.

Five-star CX teams start with great first impressions. And great impressions are often built on physical smiles and positive mindsets. Make customer-employee interactions a) more positive and b) more memorable by investing in your employees’ happiness. Positive workplace culture supports a healthy working environment that ensures your customers will be taken care of every. Single. Time. And guess what? Satisfied customers will become repeat customers. It’s a win, win, smiles-all-around kind of situation.

What does all of the above lead to? Increased revenue, satisfied customers and a company equipped for longevity. Employees who genuinely enjoy their work are more productive, motivated, successful, you name it. And because the internal state of affairs naturally affects external ones, the sentiments of your employees will slowly bleed into how your company is perceived by the public.

The success of your company starts from within. Focus on your employees, AKA your built-in brand advocates — the true protagonists of your brand’s position and purpose. What motivates them? What are their goals? What makes them smile? Prioritize those things, and you’ll notice their happiness is, in turn, driving the business forward more effectively than before.

Ready to show employees they matter and spread some much-needed joy? Let us help you send them a really thoughtful gift, one that communicates just how much they mean to the company’s achievements. And don’t worry, our team loves to handle the hard stuff, like gift design/selection, logistics coordination and global shipping.

Time to build better brand advocates, starting from within. Ready to send some gifts? Log in or book a demo today.