Gifting unwrapped 2021: A year of remarkable growth, global reach, and generosity in cause gifting

We’ve always believed that good gifting works. And that at the heart of every transaction, the human experience should not only be prioritised, but celebrated. How lucky we are to reach customers all around the globe with something as simple as a hand-thrown mug or cotton throw. It’s a reality we never take for granted, and an act we feel changes the trajectory of better business behaviour.

To our clients, suppliers, investors and customers, we deeply value your extraordinary partnerships. To those we have yet to meet, we look forward to the day you receive your first gift powered by &Open.

Now, time for a quick glance at a year of awaited growth and resounding resilience. Shall we unwrap a few tidbits from these past 365 days?

+360% more, to be exact. Between physical, digital and cause gifts, we sent hundreds of thousands of gifts on behalf of some really wonderful clients, building brand advocates with thoughtful acts of care.

We really put ourselves on the map, delivering happiness to 56 countries and +20,000 cities. Our five global warehouses allowed us to reach *almost* anyone, anywhere, anytime. Pretty special stuff.

And what greater gift than making someone grin? Turns out there was a whole lot of happy going around in 2021, because we ended up making approximately 15 people smile per hour. We quite like this metric (thank you, engineers).

Our clients truly found value in cause gifting efforts. With their help, we donated a lot of money to a lot of deserving organizations. The most popular were WWF, Amnesty International and Black Girls Code.

Holiday gifts were shipped far and wide, but our closest gift to Santa’s workshop? Honningsvåg, Norway.

With that, we leave you for the remainder of the year. A big thank you to those that made these last 12 months so memorable — here's to the possibilities and brightness 2022 hopingly holds.