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Gifting unwrapped 2021: A year of remarkable growth, global reach, and generosity in cause gifting

2021 in review, with a few numbers worthy of note.

&Open2 min2021-12-21

Deep dive into our categories

Gifting Unwrapped

2021 brought challenges as well as triumphs. Roses as well as thorns. And while it’s natural to fixate on what didn’t go as planned, we’ve definitively decided to focus on the good. Because it does exist, and this year was arguably our most tremendous one yet.

We’ve always believed that good gifting works. And that at the heart of every transaction, the human experience should not only be prioritised, but celebrated. How lucky we are to reach customers all around the globe with something as simple as a hand-thrown mug or cotton throw. It’s a reality we never take for granted, and an act we feel changes the trajectory of better business behaviour.

To our clients, suppliers, investors and customers, we deeply value your extraordinary partnerships. To those we have yet to meet, we look forward to the day you receive your first gift powered by &Open.

Now, time for a quick glance at a year of awaited growth and resounding resilience. Shall we unwrap a few tidbits from these past 365 days?

gifting increase

We sent a lot more gifts than last year...

+360% more, to be exact. Between physical, digital and cause gifts, we sent hundreds of thousands of gifts on behalf of some really wonderful clients, building brand advocates with thoughtful acts of care.

gifting map

And reached people all over the world.

We really put ourselves on the map, delivering happiness to 56 countries and +20,000 cities. Our five global warehouses allowed us to reach *almost* anyone, anywhere, anytime. Pretty special stuff.

gifting smiles

We made kindness even more contagious...

And what greater gift than making someone grin? Turns out there was a whole lot of happy going around in 2021, because we ended up making approximately 15 people smile per hour. We quite like this metric (thank you, engineers).

gifting cause

And saw generosity reach an all-time high.

Our clients truly found value in cause gifting efforts. With their help, we donated a lot of money to a lot of deserving organizations. The most popular were WWF, Amnesty International and Black Girls Code.

gifting north pole

We even got a little festive along the way.

Holiday gifts were shipped far and wide, but our closest gift to Santa’s workshop? Honningsvåg, Norway.

With that, we leave you for the remainder of the year. A big thank you to those that made these last 12 months so memorable — here's to the possibilities and brightness 2022 hopingly holds.

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