The Future of Corporate Gifting
Trends and Best Practices for 2025
Deep dive into our categories
As we step into 2025, corporate gifting is more than just a nice-to-have — it’s a strategic tool that bridges critical business gaps. Gifting is no longer about plastering your logo on another forgettable trinket, instead it's about creating genuine connections.
Why Corporate Gifting Matters in 2025
Corporate gifting is a multifaceted strategy that touches nearly every aspect of business operations:
- Sales Teams: Accelerate deal cycles by creating memorable touchpoints.
- Human Resources: Attract top talent and enhance employee retention through thoughtful, personalized gifting.
- Marketing Teams: Elevate Account-Based Marketing (ABM) campaigns with gifts that truly resonate and break through the noise of spammy emails and events.
- Customer Success: Drive retention and growth by showing customers they're valued beyond transactional interactions.
Top Corporate Gifting Trends for Businesses in 2025
Un-corporate gifts
Share memorable moments, not forgetful freebies. Gone are the days when corporate gifts meant mass-produced items emblazoned with company logos. In 2025, the focus is on gifts that create genuine moments, so opt for gifts that really resonate with your recipient — things they’ll genuinely want to use. Remember:
- Prioritize quality over quantity
- Select items that reflect your company's values
- Choose gifts recipients will actually use and appreciate
Our top pick:
Pajama Set by Tom Àdam
Tom Àdam, a Berlin-based loungewear brand, epitomizes this trend. Founded in 2015, their family-run business focuses on comfort and quality of life. A pajama set from Tom Àdam isn't just sleepwear—it's an experience that communicates warmth, comfort, and attention to detail.
Local sourcing
Conscious gifting is on the rise, and 62% of employees value gifts from local companies. Choosing gifts from smaller businesses reflects a personal touch that mass-produced items lack. Local products typically have a smaller carbon footprint too, with fewer resources used for transportation. Consider gifts that:
- Support local economies
- Reduce carbon footprint
- Showcase corporate social responsibility
Our top pick:
Seasonal Citrus by Marmalade Grove
Proud participants of California's citrus heritage and legacy, Marmalade Grove elevates the art of citrus farming by listening to the land and those who look after it, growing their fruit sustainably while contributing to the local community.
People and planet first
Our gifting mantra is to leave a large impact, but a small footprint — and this trend is growing year-on-year. Gifting responsibly, focusing on eco-friendly products from socially conscious brands demonstrates your commitment to building a better tomorrow. In short:
- Choose eco-friendly products
- Support social enterprises
- Demonstrate corporate values through gift selection
Our top pick:
Textiles by re-wrap
Re-wrap is a woman-owned social enterprise helping rural Indian women achieve economic independence while also recycling as much as possible, promoting traditional skills and creating planet-friendly products.
A personal touch
Personalization has always been impactful, and it will continue for the year ahead. It's about creating a holistic experience that makes the recipient feel truly seen and appreciated. Consider the experience surrounding the gift, such as a branded theme, responsible packaging and an elevated unboxing experience to make it truly memorable. Our recommendations:
- Create unique unboxing experiences
- Add personal video messages
- Align gifts with recipient preferences
Our top tip:
Add a personal video message
Whether you’re buying off-the-shelf or fully custom, our branded redemption experience means you can add personalization to every gift. Choose colors, typefaces and even record a video message for your recipients to make every gift a tailored experience.
