The benefits of holiday gifting

A thoughtful gift shows that you genuinely value the people you work with, whether it’s for customers, partners or employees. A well-chosen holiday gift can strengthen relationships and create a sense of belonging and recognition, and according to this study, 80% of respondents believe that gifting significantly improved their relationships with coworkers and clients.

Holiday gifts can boost brand loyalty by helping customers and employees feel valued and special, deepening their connection to your brand and leading to repeat business, glowing referrals and employees who are more likely to stay positive and engaged. For our customers, their gifting campaigns have led to a 40% increase in referral rates, creating natural brand advocates.

Choosing gifts that align with your company’s values and your recipient’s interests shows thought and care, qualities that leave a lasting impression. This is particularly important because a bad gift does more harm than good: a reported 37% of surveyed employees said they’ve felt underappreciated by their employer based on the gifts they’ve received, and 56% of respondents believed the gifts they’ve received from their employer to be “impersonal” and/or “generic” — not a good look.

Holiday gifting also opens doors for new opportunities. It’s a perfect time to reconnect with clients you haven’t heard from in a while, introduce your business to potential new partners or encourage repeat customers — in fact, our clients have seen increased revenue of up to 20% in the three months following an existing customer being gifted.

For employees, holiday gifts are a huge morale booster. Recognizing hard work with a meaningful gift can increase job satisfaction and retention: when your team feels valued, they’re more likely to go the extra mile, driving your business forward. Great gifts have real results, with reports revealing that 57% of surveyed employees were more likely to remain loyal to companies that express gratitude through meaningful gifting.

Holiday gifting helps your business thrive — we know, we’ve seen it happen! So, drop us a line to see how we can help you get holiday-ready.