How to Gift Strategically

First things first, who’s on the receiving end of your gift? Is it a long-time client, a promising prospect, or your hardworking team? Each group requires a different approach. Clients and prospects might appreciate something that underscores your business relationship, while employees might value something more personal or team-oriented. Understand their preferences, interests, and what will genuinely make them smile.

Generic gifts are a no-go. You want your recipient to feel special, not like they just received something from a bulk order. Personalization shows you’ve put thought into their gift. It could be as simple as a handwritten note or as intricate as a custom-made item that reflects their personality or interests. The key is to make them feel seen and valued.

While it’s the thought that counts, the quality of your gift speaks volumes about your brand. Practical gifts that your recipients can use daily keep your business top of mind — think high-quality notebooks, elegant pens, or tech gadgets. Combine practicality with a touch of luxury to leave a lasting impression.

Strategic gifting isn’t just about the “what”, but also the “when.” Don’t wait for the holiday season when gifts can get lost in the mix, try surprising your recipients with an unexpected token of appreciation on anniversaries, milestones, or even just because. A well-timed gift can turn an ordinary day into a memorable one.

In today’s world, eco-friendly gifts resonate well with many people. Show that your business cares about the environment by opting for sustainable, ethically sourced, or locally made gifts — fulfilled by a B Corp gifting partner like us! It not only reflects positively on your brand, but also aligns with the growing trend of conscious consumerism.

A gift is a conversation starter, not a closer. Follow up with a thank-you note or a quick call to show your appreciation for their role in your business — it keeps the connection alive, and sets the stage for future interactions. As an &Open customer, your Gift History page will keep you up to date on the delivery status of all your gifts, so you can time your calls just right.

When planning the perfect gift campaign, time is your best friend — especially if you’re looking for something custom. The holidays can be an particularly busy time, so we recommend starting the process early to ensure a great End of Year gift moment.

Drop us a line to find out how we can help — your business relationships will thank you for it.