RESEARCH & REPORTS6 min

Professional thank you gift ideas to thank clients for their business

Thanking your clients for their business is not only a polite gesture, it can also help build and cement relationships.

&Open6 min2023-12-20

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Professional Thank You Gift Ideas to Thank Clients for Their Business

Building and maintaining strong relationships with clients is paramount for any business to grow and succeed. There are lots of strategies for client relationship management but one of the most simple and effective ways to strengthen these relationships is through the thoughtful gesture of sending thank you gifts for customers.

Why it’s important to thank your clients

Expressing gratitude to clients is more than a polite gesture. It's a powerful tool for business growth. A thank you note to clients or a thoughtful gift can solidify a positive customer experience, leading to lasting business relationships and can reduce customer churn. How to thank a client for their business goes beyond a mere transaction; it reflects your company's values and commitment to customer satisfaction. This personal touch and customers first mentality can differentiate your business in a crowded marketplace, fostering loyalty and encouraging repeat business.

What makes a good thank you gift?

Before we dive into how to thank your clients, let’s look at the three critical principles for creating exceptional gifts:

  • Think customer: Consider the recipient's values, connection to your business, and the appreciation message you want to convey. Be mindful of sustainability and supporting underrepresented communities.
  • Longevity: Choose gifts that stand the test of time, both physically and emotionally. Quality often outweighs quantity, and a thoughtful gift creates lasting memories to encourage customer loyalty.
  • Be considerate: A good gift should be useful and unexpected in order to inspire customer appreciation. Explore digital gifts, donations to meaningful causes, and experiences beyond traditional physical items.

5 ways to thank your clients for their business

Let’s explore some unique and impactful ways to thank your clients that can leave a lasting impression and strengthen your business connections.

1. Professional development opportunities

1. Professional development opportunities

Helping clients grow professionally can be a meaningful way of saying thank you:

  • Subscriptions to industry journals, magazine or an educational platform: Gifting a subscription to a relevant industry publication or platform shows that you value their professional development.
  • Sponsorship for conferences or events: Sponsoring or covering the cost of a conference or workshop can be an impactful way to support their career advancement. If both of your businesses are attending an event, why not offer to host a brunch?
Thoughtful gestures

2. Thoughtful gestures

Sometimes, the more simple and thoughtful gestures can make the biggest impact:

  • Personalized video messages: A video message from your team, expressing sincere gratitude, can add a personal touch that stands out.
  • Feature clients in your marketing: Showcasing a valued client’s success story in your marketing materials not only thanks them but also provides them with publicity.
Charity donations

3. Charity donations

Sometimes, especially during the holidays, clients will be receiving a lot of physical gifts and these often end up in the trash or unused. So if you have a client who has it all or who you know supports specific charities, making a donation to a charity on their behalf can demonstrate a deeper level of care and understanding:

  • Donations in their name: Choose a cause or charity that resonates with your client and make a donation in their name. This reflects a shared value system and a commitment to giving back.
4. Customized thank you experience

4. Customized thank you experience

A classic, yet always effective, is a thank you note – especially in today’s world where channels like email and phones are so often overloaded:

  • Thoughtful  notes: Personalized and branded notecards add a personal touch that electronic communication often lacks. The perfect finishing touch when you’ve brought your brand to life throughout the recipient experience.
5. The gift of choice

5. The gift of choice

By using &Open to say thank you to your clients, you can offer the gift of choice, transforming the traditional approach to client gifting by offering recipients a trio of gift categories:

  • Physical gifts: Meticulously chosen and elegantly presented, delivered to your recipient's doorstep.
  • Digital gifts: Curated digital experiences that ignite curiosity and excitement, from Masterclass subscriptions to Airbnb adventures.
  • Cause gifts: A chance to make a positive impact by donating to a chosen charity or cause, creating a ripple effect of goodwill.

The power of choice isn't just a concept; it's the driving force behind a gifting revolution that puts recipients at the heart of the celebration.

And that’s not all, if you choose to use &Open to say thank you to your clients, you can include a custom handwritten note as well as a personalized video with sound to the gift redemption experience, creating an even more memorable gifting journey.

Our powerful business gifting platform offers your recipient a fully branded redemption experience, from initial outreach to gift redemption. Every aspect, from emails to microsites to packaging and even branded notecards, is customized to reflect your unique brand.

The power of giving thanks

At &Open, we've helped our clients experience remarkable upticks in revenue and engagement, making the case for gifting even more compelling.

Our clients have seen increased revenue on existing customers of up to 20% in the three months following that valued customer being gifted and a significant 28% boost in customer retention rates following a gift.

Remember, however you choose to thank your clients, the key to success is sincerity and personalization, making the client feel genuinely valued and appreciated.

Businesses are powered by their relationships with their customers. Show them you care and establish loyalty because people matter more than numbers.

Do you want to 10x your conversion rate? Book a demo with &Open today and enjoy the growth being seen by our clients across the globe through thoughtful corporate gifting.

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