Jonathan’s top gifting trends of 2024

It means no more water bottles, no more totes, no more of the same old, same old: we’re seeing a move towards cause gifting to organizations like Parley for the Oceans and Running Tide, and gifts made from recycled materials like cotton blankets and chopping boards, as well as interest in B Corp-certified vendors like FLOWERBX, Aesop and Terra Thread.

But above all, it means choice. There’s an art to putting together a great gift selection, allowing people to choose something they really want. The most sustainable gift is one that will be valued and kept for years.

In times of change, comfort is king. People are craving gifts that offer a sense of wellbeing and calm, and cozy blankets, soothing candles and self-care packs are top-of-mind. Particularly popular, too, are bunches of flowers you can arrange yourself, a satisfyingly offline creative endeavor.

These gifts aren't just things, they're moments of tranquility and joy that bring a smile to the recipient's face.

Going beyond thoughtless swag, there’s a growing desire to tap into company values and amplify them through gifting. The most successful examples are often the least overt, picking up on inside jokes and community moments — if you know, you know.

It's about brands being boldly authentic and reaching into their culture, finding the fun in the obscure and bringing forth often unseen magic.

In a nutshell, today's top gifting trends are all about sustainability, comfort, and genuine connections — so drop us a line to find out what this means for you.