Every action taken should put the human experience first. It’s not just about what we say or do, but how we make people feel. That part matters more than we could ever know or measure. And our strength lies in embracing the unmeasurable.

Curiosity makes us brighter, kinder and quicker. Our mantra is listen, observe and try. Learn and keep learning. Think big, but start small. Be nimble and courageous. Move at pace, generate momentum, help us build a future that’s still unfolding.

Everything is connected, so handle with care and consideration. Nurture the small details just as we would the big leaps. Avoid the conventional. Implement rigour and accuracy to the task at hand in order to create the remarkable.

Put forth joy and optimism whenever possible. Make it more enjoyable for everyone. Assume positive intent. Generosity of spirit holds weight, so let’s show it and share it with all.

There’s only one planet Earth. Fix things. Leave things better than we found them. Improve the status quo (be it a little or a lot). Pick the path that benefits both the planet and people. Build to last.