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Your CRM is a rich source of information on prime gift recipients for your business. You can connect it into the &Open platform to give yourself easy access to that customer data during the gifting process, making it easy to pull together coordinated gifting campaigns across all segments of your customer base. Synchronize your campaigns between your CRM and the gifting platform, and pass information like gift selections, prices and delivery status back to your CRM so that you can maintain a one-customer-view.