What does loyalty mean today?
What we have been observing is how people are dealing with this transition. How we respond in a crisis says a great deal, not just about who we are, but about who we want to be. The world paused the economy in order to prioritise society as a whole. In doing so vital qualities like care, kindness and trust have re-entered the public consciousness in force.
Business has changed. Between the indiscriminate hit of the pandemic and the righteous power of the movement condemning racial injustice, no brand can move forward as they were. Customers are people and we are emotional beings. Transactional gestures don’t cut it any more.
In our new reality brands that care - that show their human side - will reach people. Human connections count. And brand loyalty is not about a transactional programme of points and convoluted tiers.
True loyalty is a vital asset now more-so than ever before. It is a human impulse in an increasingly digital world. Loyal customers are actively engaged in their choices and decisions. Positive engagement speaks volumes about a brand’s wellbeing. Brands that care (genuinely and for all) are the ones that will survive no matter the crisis.
Our mission is to forge lasting relationships between companies and customers. We do this through easy, contextual and memorable gifting. A human gesture. This reaches people with a powerful message: they matter. This brand cares.
We believe our future has a society, not an economy, at its heart. People matter more than numbers. This is what loyalty looks like in our new reality.