The Evolution of &Open: The year in powerful updates
New features and improvements from July 2023 to June 2024.
Deep dive into our categories
Maybe you’re new here. Maybe you’ve been with us from the very start. Either way, you’ll know that our product is always evolving.
Sometimes, when building an ambitious product, you don’t take the time to look back and see just how far it has come. So we thought it was time we did.
In the past year, we’ve made big improvements across the &Open platform, with more to come this year. Here’s everything we’ve released since July 2023 – all designed to supercharge and streamline your gifting experience.
We’d love to hear what features you’re using, which ones you love, and what you want more of. Drop us a line!
July 2023: Platform Refresh
A user-friendly interface with an extensive catalog offering more choice than ever before and positioning our on-demand and enterprise marketplaces in one space. No more unnecessary navigation – just a seamless browsing experience.
- Updated product pages: See all the information you really care about at a glance.
- Stock levels: Worried about stock ahead of a big order? Now, you can see stock levels displayed on product pages and re-order in just one click.
- More choice: Whether you want to gift multiple items or give your recipient a choice, we cater to both through our combination of enterprise and on-demand catalogs.
- No hidden fees: A visually enhanced checkout page that clearly displays any costs associated with your gifts.
- Unlimited gifting: Need to gift a whole team? Or your whole company? Enterprise customers can now gift an unlimited number of individuals in just a few clicks.
- Improved insights: Want to know what gifts your recipient has received already? We streamlined our gift history feature so it’s even more visual and interactive.
September 2023: GiftClips
- Add video messages with sound to the gift redemption experience, creating an even more personalized and memorable gifting journey.
October 2023: Integrations
Powering HR integrations
The &Open Integrations Home seamlessly connects your HR systems to your gifting campaigns.
- Add staff members to gifting campaigns: Automatically identify team members in your HR system and add them to your gifting campaigns—no more manual data entry.
- Welcome new joiners: Onboard new hires with a warm welcome and send personalized gifts through new or existing campaigns, fostering a sense of belonging from day one.
- Celebrate work anniversaries and birthdays: Ensure that work anniversaries and birthdays are never forgotten, making your team members feel valued and appreciated.
Elevate sales and marketing with CRM integrations
Personalized engagement is the key to success in sales and marketing. The &Open Integrations Home seamlessly connects with popular CRM platforms, so you can:
- Nurture leads and customers: Identify leads and customers in your CRM system and send them memorable gifts to strengthen your relationships.
- Automate marketing campaigns: Elevate your marketing strategy by including personalized gifts as part of your automated campaigns.
We also offer general-purpose integrations with tools like Zapier and Google Chrome. These enable you to:
- Tailor your gifting workflow: Customize your gifting process to align with your unique requirements, whether connecting with other software or automating specific tasks.
- Deep integration using &Open API: Our &Open API offers a world of possibilities for businesses with more specialized needs, allowing you to create fully customized gifting solutions.
October 2023: Send custom gifts Self-Serve on the &Open platform
With the Self-Serve platform, you can:
- Tailor gift selection: Choose gifts that align with your brand's values and the recipient's preferences, creating a truly personal touch.
- Personalize messages: Craft heartfelt messages that convey appreciation and reinforce your brand's identity.
- Offer a choice of gifts: Allow your recipients to choose from a selection of your hand-picked gifts. Gift recipients can choose from physical, digital, and cause gifts.
November 2023: Branding Tool
Your brand identity is your superpower – it's what sets you apart from the rest. Our self-serve branding tool is designed for simplicity without compromising on impact – so you can wave goodbye to design queues and say hello to creative autonomy.
You don’t send generic and impersonal gifts, so why send a generic recipient experience?
Whether it's your logo, brand colors, or specific design elements, you can weave your brand identity into every aspect of the recipient experience.
By automatically extracting brand elements from your website, our branding tool establishes a solid foundation for theme customization.
You can:
- Adjust and add colors, fonts, logos, video, and image.
- Create as many individualized themes as you want.
- Create and edit text to welcome people to their recipient experience.
- Upload any image or video you like to go alongside a written message.
- Add multiple themes. Whether it's celebrating employee milestones, amplifying sales outreach, or welcoming new customers, you can now create and save themes for every occasion.
- Set up campaigns quickly and efficiently.
- Track the success of your branded initiatives and make data-driven decisions to enhance future campaigns.
February 2024: Expanded functionality, reporting, and reminders
- For our Senders, we expanded campaign functionality by giving them the ability to edit their gift selection.
- We improved our reporting capabilities, enabling you to see invites sent, gifts redeemed, gifts in transit, and gifts delivered in Gift History for campaigns.
- We expanded our customization features to our recipient invite emails, allowing users to add and edit email images, GIFs, and duplicate themes.
- We added Gift Events, allowing you to send gift campaigns through your HR Integration for onboarding, anniversaries, and birthdays.
- We’ve improved our Gift History feature, allowing our Senders to see the gift selection that each individual recipient saw the last time they opened their invite. This snapshot updates every time the recipient refreshes or re-opens their invitation and freezes once the gift is redeemed. So now you always have a clear view of what your recipient saw when they last opened their invitation.
- We launched an automated gift reminder email. For invitations sent by email, the platform will automatically send a gift reminder to anyone who hasn’t redeemed the gift 24 hours after receiving the invite.
March 2024: OneLink, the future of event gifting
Event gifting just got easier! Co-ordinating the gifts, filling the bags, dealing with leftover inventory, no ability to track leads or impact – event gifting is every marketer's most dreaded job.
Enter: OneLink. Event attendees simply scan a QR code for a fully-branded gifting experience with gifts sent straight to the recipient's doorstep.
Say goodbye to logistical hassles and hello to a streamlined, efficient approach to event gifting.
March 2024: Easier user management
Easily add new users, create teams, assign roles, and suspend users if necessary. We've also simplified the process of reassigning team members and making adjustments within teams.
- User Management: For Admins, we launched a new User Index page. It's your go-to place to see all account users and add new ones with just a click on the "+ Add New" button.
- Team Management: The Teams page allows admins to see all teams in a list view and provides useful data like the total number of teams, invites per team, and team member counts.
April 2024: Payment cards and campaigns
Simplify and manage gifting with team payment cards. Now you can:
- Add and replace 1 payment card per team.
- Access and download receipts.
- Protect sensitive card info from Gift Senders.
- Resolve payment errors quickly.
Archive your campaigns. You can now:
- Archive campaigns seamlessly.
- Mass expire all the un-redeemed gift links, preventing further redemptions.
- Prevent updates to a campaign once it's archived.
An incredible year, powered by our incredible team. Our platform is simpler, easy to navigate, and significantly more powerful than it was this time last year. If you haven’t tried it yet – book a demo below. If you’re a power user – thank you here’s to many more years of better gifting.
Fill out the form to book a call and a member of our team will be in touch with you shortly:
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