A collection of our thoughts

How we’re informing a new approach to customer happiness, gifting, &More; with words from our directors, our suppliers and people we admire.

Latest Thinking

Why we add Friction to our Gifting UX

Not all UX should be seamless, especially if you're getting a gift at the end.

&Open Jan 16, 2020

&Open Dec 13, 2019

&Open Nov 26, 2019

Customer Retention Difficulty? Try Gifting

Reduce your churn rate through thoughtful gifting.

&Open Oct 18, 2019

Supplier Stories

An insight into our gift collaborators.

&Open Nov 26, 2019

What Makes a Good Gift? Context

A supplier story: Cushendale.

&Open Oct 03, 2019

How to Foster Fruitful Collaboration

A supplier story: 1882 Ltd.

&Open Jul 03, 2019


Creating a Custom Gift From Scratch: An &Open Case Study

An on-brand experience delivered by us.

&Open Jul 03, 2019

The Secret to Customer Engagement

It's simple. Generosity, loyalty and care.

By Jonathan Legge Jul 03, 2019

How to Start a Customer Gifting Program

It's all in the intricate details.

&Open Sep 26, 2019

What Technology Will Never Change About Customer Experience

Technology enables progress — the operative word here being ‘enables’. Technology is no panacea; it provides us with the powerful tools that we need to create the solution ourselves.

&Open Aug 08, 2019

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