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Our thoughts

This is where we share our thinking on the wider ideas about what we do. It’s a place for inspiring commentary, and stories about our partners and collaborators.

All posts (46 articles)

A short history of gifting

ICYMI, Oprah didn’t start the trend.

&Open Aug 28, 2019

&Open Aug 22, 2019

Our space

A little look at the Dublin studio.

&Open Aug 16, 2019

What technology will never change about customer experience

Is technology ruining your ability to connect with customers?

&Open Aug 08, 2019

Creating a custom gift from scratch: an &Open case study

An on-brand experience delivered by us.

&Open Jul 03, 2019

Three things to consider when sending a customer gift

Priority #1: make sure it's contextual.

&Open Jul 03, 2019

The biggest mistake customer service teams make

And why human gestures matter in a digitally-driven world.

&Open Jul 03, 2019

The secret to customer engagement

It's simple. Generosity, loyalty and care.

By Jonathan Legge Jul 03, 2019

Three simple tips for sending gifts digitally

It doesn’t have to be so impersonal.

&Open Jul 03, 2019

Swap your plastic brand merch for more sustainable products

Otherwise... The plastic stuff you're currently using is going to end up in the ocean.

&Open Jul 03, 2019

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Memorable gifts make brands stand out.

Give customers and employees a reason to be lifelong loyalists.

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