&Open Jul 08, 2020
We in the business of business can sometimes forget that customers are people, and people are emotional beings.
When creating brand experiences then, the outcome should always be to establish an emotional connection between brand and customer. Customers who are emotionally connected with a brand are far more valuable, loyal and vocal about the benefits of said brand. Using proactive or reactive customer gifting, establishes this emotional connection.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Customer centric brands are those that strive simultaneously for profitability and the best customer experience, because they know the better the experience for the customer, the more likely they are to come back, spend more and recommend to friends.
Reactive customer service
Responding to a customer complaint or query with an elevated and kind customer experience puts the customer back at the centre of the business and makes them feel appreciated.
Proactive customer experience
Rewarding customers for their milestones with your brand, for anniversaries or birthdays, is an excellent way to inspire loyalty. It’s something the customer never knew they wanted, but will be delighted to have, and an experience they will remember.
If you want to chat about how gifting can help strengthen your customer relationships, let us know at firstname.lastname@example.org.