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The results of gifting

What are the benefits of a good gifting programme?

A question we’re asked a lot at &Open is what kind of return might we expect from your gifting programme?

The quick answer is happy customers. At &Open we look at the return in the context of loyalty - from both a behavioural and attitudinal perspective. Today, more than ever, happy customers matter: happy customers become loyal customers. And receiving a surprise gift from a brand they enjoy, makes people happy.

The purpose of a business is to create customers who create customers

Shiv Singh

Customer engagement

Every gifting touchpoint is designed to generate a sense of excitement about this new brand-customer interaction.When customers are engaged, you remain top-of-mind and consequently their number one choice, seeding behavioural loyalty.

Brand promoters

Shiv Singh, former SVP at Visa said, The purpose of a business is to create customers who creates customers. Gifting creates these customers - the ones who become vocal advocates for a brand - who become active participants in the culture and championing the ethos.

Improved customer lifetime value

The gift acts as a conduit for emotional connection between brand and customer and emotionally connected customers have a 306% better lifetime value than merely satisfied customers.

High retention rates

Customers who receive a gift at the right moment with the right messaging are less likely to churn and more likely to spend further with your brand.

If you want to reap the rewards of a great customer gifting strategy, message us at

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&Open principles that make your gifting programme memorable

&Open Jun 17, 2020