All posts (27 articles)
Loyalty in our new reality
As we start to emerge into a changing landscape, as a revival feels possible - what does loyalty really mean today?
By Jonathan Legge Jul 16, 2020
Imperfect paths
Notes on an artist: Richard Long
&Open Jun 18, 2020
A holistic approach to the customer journey
Before digital was even a concept, there was the local store.
&Open Jun 17, 2020
A letter to all
Hello friends,
What times are these. We hope you feel safe.
By Jonathan Legge Mar 31, 2020
Why we add friction to our gifting UX
Not all UX should be seamless, especially if you're getting a gift at the end.
&Open Jan 16, 2020
Four reasons why gifting programmes are better than traditional loyalty programmes
Hint: Gifts come with no terms and conditions.
&Open Dec 13, 2019
A black Friday commentary
Will this year be the first that people don't go crazy for Black Friday?
By Hugo MacDonald Nov 26, 2019
How upcycled sea sails make for the perfect gift
A supplier story: Sealand.
&Open Nov 26, 2019
Customer retention difficulty? Try gifting
Reduce your churn rate through thoughtful gifting.
&Open Oct 18, 2019
What makes a good gift? Context
A supplier story: Cushendale.
&Open Oct 03, 2019
