Our thoughts

This is where we share our thinking on the wider ideas about what we do. It’s a place for inspiring commentary, and stories about our partners and collaborators.


All posts (28 articles)

Touch Deprived?

Aren't we all

&Open Oct 07, 2020

Loyalty in our new reality

As we start to emerge into a changing landscape, as a revival feels possible - what does loyalty really mean today?

By Jonathan Legge Jul 16, 2020

Imperfect paths

Notes on an artist: Richard Long

&Open Jun 18, 2020

A holistic approach to the customer journey

Before digital was even a concept, there was the local store.

&Open Jun 17, 2020

A letter to all

Hello friends,
What times are these. We hope you feel safe.

By Jonathan Legge Mar 31, 2020

Why we add friction to our gifting UX

Not all UX should be seamless, especially if you're getting a gift at the end.

&Open Jan 16, 2020

&Open Dec 13, 2019

A black Friday commentary

Will this year be the first that people don't go crazy for Black Friday?

By Hugo MacDonald Nov 26, 2019

&Open Nov 26, 2019

Customer retention difficulty? Try gifting

Reduce your churn rate through thoughtful gifting.

&Open Oct 18, 2019

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Gifting is perfect for CX, marketing and brand teams.

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