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Our thoughts

This is where we share our thinking on the wider ideas about what we do. It’s a place for inspiring commentary, and stories about our partners and collaborators.


All posts (37 articles)

Loyalty in our new reality

As we emerge into a changing landscape where revival feels possible – what does loyalty really mean today?

By Jonathan Legge Jul 16, 2020

Imperfect paths

Notes on an artist: Richard Long.

&Open Jun 18, 2020

A holistic approach to the customer journey

Before digital was even a concept, there was the local store.

&Open Jun 17, 2020

A letter to all

In times like these, we hope you feel safe.

By Jonathan Legge Mar 31, 2020

Why we add friction to our gifting UX

Not all UX should be seamless, especially if you're getting a gift at the end.

&Open Jan 16, 2020

&Open Dec 13, 2019

A commentary on Black Friday

Will this year be the first that people don't go crazy?

By Hugo MacDonald Nov 26, 2019

&Open Nov 26, 2019

Customer retention difficulty? Try gifting

Reduce your churn rate through thoughtful gifting.

&Open Oct 18, 2019

What makes a good gift? Context

A supplier story: Cushendale.

&Open Oct 03, 2019

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Memorable gifts make brands stand out.

Give customers and employees a reason to be lifelong loyalists.

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